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	<title>DAM for Marketing &#187; transparency</title>
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	<link>http://damformarketing.com</link>
	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Making Interim Changes Now</title>
		<link>http://damformarketing.com/interview-content/making-interim-changes-now/</link>
		<comments>http://damformarketing.com/interview-content/making-interim-changes-now/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:01:31 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[war room]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=481</guid>
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MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow?
 
TM: Actually, the activity-based costing came after that. I&#8217;ll tell you why. It came when there was recognition of how much indeed the new process was [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Trust and Transparency</title>
		<link>http://damformarketing.com/interview-content/trust-and-transparency/</link>
		<comments>http://damformarketing.com/interview-content/trust-and-transparency/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:01:00 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=459</guid>
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MM: Now you&#8217;ve gotten to the root cause of why most change initiatives fail: distrust and the lack of transparency in overall process that reinforces distrust.
 
TM: Yes. And that&#8217;s why someone who has this change-management, psychological understanding and can facilitate is an important vehicle. He was able to identify those fears.
 
MM: Yes! Innovation [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>More Than A DAM</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 20:54:09 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=449</guid>
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MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The preparation of the paper allowed you to put into cogent, logical order, an organizational change—an organizational transformation story.
 
As you began to circulate the [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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