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	<title>DAM for Marketing &#187; software</title>
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	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Configuring Software to Our Workflow</title>
		<link>http://damformarketing.com/interview-content/configuring-software-to-our-workflow/</link>
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		<pubDate>Tue, 13 Oct 2009 07:04:57 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[workflow]]></category>

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MM: So take us through how you begin to develop a visual depiction of Sally&#8217;s engagement with the workflow vis-à-vis an online get-it-right-upfront workflow process.
 
TM: One of the things that we did that we felt was very important was—and this was typical with all the vendors that we talked to—they wanted to do their [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Contract for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/</link>
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		<pubDate>Mon, 05 Oct 2009 20:54:37 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[workflow]]></category>

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MM: So you simply got everyone to acknowledge, &#8220;Here&#8217;s how we do our catalog.&#8221; With the idea of really coming to understand if not appreciate exactly the kind of frustration each stakeholder had experienced in this process.
 
TM: And you know, it&#8217;s funny you say that. Actually, at three points during the process, we had [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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