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	<title>DAM for Marketing &#187; roadmap</title>
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		<title>Storyboarding Futureproofed Workflows</title>
		<link>http://damformarketing.com/interview-content/storyboarding-futureproofed-workflows/</link>
		<comments>http://damformarketing.com/interview-content/storyboarding-futureproofed-workflows/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 07:05:44 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user manuals]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=489</guid>
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MM: Brilliant! So then, that gave you an optimized workflow that you could visually depict—probably using pretty standard workflow diagrams. Right?
 
TM: Yes. Sometimes there would be a written step. Sometimes it would be a screenshot with the new data. Sometimes it would be a screenshot of a directory. 
 
MM: So these are basically [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Counting the Cost of 300 Steps</title>
		<link>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/</link>
		<comments>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:03:20 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[lean]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=483</guid>
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MM: The next thing I&#8217;d like you to talk to is the optimized workflow. 
 
With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right upfront. 
 
With that set of principles, your current-state process, as I recall from our conversation—entailed about 300 or so discrete [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Making Interim Changes Now</title>
		<link>http://damformarketing.com/interview-content/making-interim-changes-now/</link>
		<comments>http://damformarketing.com/interview-content/making-interim-changes-now/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:01:31 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[war room]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=481</guid>
		<description><![CDATA[
MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow?
 
TM: Actually, the activity-based costing came after that. I&#8217;ll tell you why. It came when there was recognition of how much indeed the new process was [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Bottom-up Mandate for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-7/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-7/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 20:56:01 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[knowledge work]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=456</guid>
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MM: Having repeated the process elsewhere with my clients, I am sure that your Hubert colleagues were aghast about how the big mess on their hands. That was the first thing. Right?
 
TM: Yes. They couldn&#8217;t believe it.
 
MM: That then gave rise to a collective rocket of desire to make it better—whatever that was [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Culture of Innovation and Ingenuity</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-6/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-6/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:55:10 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[SKU]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=454</guid>
		<description><![CDATA[

MM: Your work validates one of the emerging principles of an innovation culture or an ingenuity culture: you must have in place a change-management process that you invoke whenever you need to accommodate an innovation.
 
TM: Yes. That would be an excellent model for any company.
 
MM: I believe that a lot of people consider [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>More Than A DAM</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 20:54:09 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=449</guid>
		<description><![CDATA[
MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The preparation of the paper allowed you to put into cogent, logical order, an organizational change—an organizational transformation story.
 
As you began to circulate the [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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