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	<title>DAM for Marketing &#187; profit</title>
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	<link>http://damformarketing.com</link>
	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Page Profit Analysis</title>
		<link>http://damformarketing.com/interview-content/page-profit-analysis/</link>
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		<pubDate>Mon, 12 Oct 2009 07:04:05 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[categories]]></category>
		<category><![CDATA[database analytics]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[layout tools]]></category>
		<category><![CDATA[merchandiser]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SKU]]></category>

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MM: Great result! So take us through what the merchandiser did with page-profit analysis.
 
TM: One of the things that we saw immediately that was advantageous when you think about the fact that all it is – is data. You used to look at a Quark or InDesign page—and say, &#8220;Okay. That&#8217;s a design page. [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Counting the Cost of 300 Steps</title>
		<link>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/</link>
		<comments>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:03:20 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[lean]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[workflow]]></category>

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MM: The next thing I&#8217;d like you to talk to is the optimized workflow. 
 
With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right upfront. 
 
With that set of principles, your current-state process, as I recall from our conversation—entailed about 300 or so discrete [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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