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	<title>DAM for Marketing &#187; innovation leadership</title>
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	<link>http://damformarketing.com</link>
	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Making Interim Changes Now</title>
		<link>http://damformarketing.com/interview-content/making-interim-changes-now/</link>
		<comments>http://damformarketing.com/interview-content/making-interim-changes-now/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:01:31 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[war room]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=481</guid>
		<description><![CDATA[
MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow?
 
TM: Actually, the activity-based costing came after that. I&#8217;ll tell you why. It came when there was recognition of how much indeed the new process was [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Trust and Transparency</title>
		<link>http://damformarketing.com/interview-content/trust-and-transparency/</link>
		<comments>http://damformarketing.com/interview-content/trust-and-transparency/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:01:00 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=459</guid>
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MM: Now you&#8217;ve gotten to the root cause of why most change initiatives fail: distrust and the lack of transparency in overall process that reinforces distrust.
 
TM: Yes. And that&#8217;s why someone who has this change-management, psychological understanding and can facilitate is an important vehicle. He was able to identify those fears.
 
MM: Yes! Innovation [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Bottom-up Mandate for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-7/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-7/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 20:56:01 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[knowledge work]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=456</guid>
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MM: Having repeated the process elsewhere with my clients, I am sure that your Hubert colleagues were aghast about how the big mess on their hands. That was the first thing. Right?
 
TM: Yes. They couldn&#8217;t believe it.
 
MM: That then gave rise to a collective rocket of desire to make it better—whatever that was [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Culture of Innovation and Ingenuity</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-6/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-6/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:55:10 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[SKU]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=454</guid>
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MM: Your work validates one of the emerging principles of an innovation culture or an ingenuity culture: you must have in place a change-management process that you invoke whenever you need to accommodate an innovation.
 
TM: Yes. That would be an excellent model for any company.
 
MM: I believe that a lot of people consider [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Best of Class for Database Publishing</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 20:52:46 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[prepress]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[vendors]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=447</guid>
		<description><![CDATA[

MM: So with the mindset of having the best-of-class system for your particular organization, what led to the need or idea of, &#8220;We&#8217;ve got to do something different?&#8221;
 
TM: Well, luckily, when I was hired at Hubert, actually in the interview process, I mentioned to them that I&#8217;d been looking at database publishing solutions for [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Reworking Catalog Production Processes</title>
		<link>http://damformarketing.com/operations/interview-with-tom-marine-2/</link>
		<comments>http://damformarketing.com/operations/interview-with-tom-marine-2/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 20:51:18 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Industry - Content Driven]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=443</guid>
		<description><![CDATA[
MM: I recall from our previous conversations that while at Hubert, you played an instrumental role in reworking their core catalog production processes, developing an integrated workflow for the print and online catalog. This entailed driving many internal changes around how to produce multichannel marketing communications and, specifically, big-book catalogs
 
TM: That&#8217;s correct. Something we [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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