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	<title>DAM for Marketing &#187; database publishing</title>
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		<title>Counting the Cost of 300 Steps</title>
		<link>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/</link>
		<comments>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:03:20 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[lean]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=483</guid>
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MM: The next thing I&#8217;d like you to talk to is the optimized workflow. 
 
With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right upfront. 
 
With that set of principles, your current-state process, as I recall from our conversation—entailed about 300 or so discrete [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Contract for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 20:54:37 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=452</guid>
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MM: So you simply got everyone to acknowledge, &#8220;Here&#8217;s how we do our catalog.&#8221; With the idea of really coming to understand if not appreciate exactly the kind of frustration each stakeholder had experienced in this process.
 
TM: And you know, it&#8217;s funny you say that. Actually, at three points during the process, we had [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Best of Class for Database Publishing</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 20:52:46 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[prepress]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[vendors]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=447</guid>
		<description><![CDATA[

MM: So with the mindset of having the best-of-class system for your particular organization, what led to the need or idea of, &#8220;We&#8217;ve got to do something different?&#8221;
 
TM: Well, luckily, when I was hired at Hubert, actually in the interview process, I mentioned to them that I&#8217;d been looking at database publishing solutions for [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Reworking Catalog Production Processes</title>
		<link>http://damformarketing.com/operations/interview-with-tom-marine-2/</link>
		<comments>http://damformarketing.com/operations/interview-with-tom-marine-2/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 20:51:18 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Industry - Content Driven]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=443</guid>
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MM: I recall from our previous conversations that while at Hubert, you played an instrumental role in reworking their core catalog production processes, developing an integrated workflow for the print and online catalog. This entailed driving many internal changes around how to produce multichannel marketing communications and, specifically, big-book catalogs
 
TM: That&#8217;s correct. Something we [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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