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	<title>DAM for Marketing &#187; DAM</title>
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	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>More Than A DAM</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/</link>
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		<pubDate>Sun, 04 Oct 2009 20:54:09 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[roadmap]]></category>
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		<description><![CDATA[MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The preparation of the paper allowed you to put into cogent, logical order, an organizational change—an organizational transformation story. As you began to circulate the [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Best of Class for Database Publishing</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/</link>
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		<pubDate>Sat, 03 Oct 2009 20:52:46 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[prepress]]></category>
		<category><![CDATA[productivity]]></category>
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		<category><![CDATA[white paper]]></category>

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		<description><![CDATA[MM: So with the mindset of having the best-of-class system for your particular organization, what led to the need or idea of, &#8220;We&#8217;ve got to do something different?&#8221; TM: Well, luckily, when I was hired at Hubert, actually in the interview process, I mentioned to them that I&#8217;d been looking at database publishing solutions for [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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