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	<title>DAM for Marketing &#187; change management</title>
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	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Counting the Cost of 300 Steps</title>
		<link>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/</link>
		<comments>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:03:20 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[lean]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=483</guid>
		<description><![CDATA[
MM: The next thing I&#8217;d like you to talk to is the optimized workflow. 
 
With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right upfront. 
 
With that set of principles, your current-state process, as I recall from our conversation—entailed about 300 or so discrete [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Making Interim Changes Now</title>
		<link>http://damformarketing.com/interview-content/making-interim-changes-now/</link>
		<comments>http://damformarketing.com/interview-content/making-interim-changes-now/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:01:31 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[war room]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=481</guid>
		<description><![CDATA[
MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow?
 
TM: Actually, the activity-based costing came after that. I&#8217;ll tell you why. It came when there was recognition of how much indeed the new process was [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
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		<title>Trust and Transparency</title>
		<link>http://damformarketing.com/interview-content/trust-and-transparency/</link>
		<comments>http://damformarketing.com/interview-content/trust-and-transparency/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:01:00 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=459</guid>
		<description><![CDATA[
MM: Now you&#8217;ve gotten to the root cause of why most change initiatives fail: distrust and the lack of transparency in overall process that reinforces distrust.
 
TM: Yes. And that&#8217;s why someone who has this change-management, psychological understanding and can facilitate is an important vehicle. He was able to identify those fears.
 
MM: Yes! Innovation [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<item>
		<title>Bottom-up Mandate for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-7/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-7/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 20:56:01 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[knowledge work]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=456</guid>
		<description><![CDATA[
MM: Having repeated the process elsewhere with my clients, I am sure that your Hubert colleagues were aghast about how the big mess on their hands. That was the first thing. Right?
 
TM: Yes. They couldn&#8217;t believe it.
 
MM: That then gave rise to a collective rocket of desire to make it better—whatever that was [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Culture of Innovation and Ingenuity</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-6/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-6/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 20:55:10 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[SKU]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=454</guid>
		<description><![CDATA[

MM: Your work validates one of the emerging principles of an innovation culture or an ingenuity culture: you must have in place a change-management process that you invoke whenever you need to accommodate an innovation.
 
TM: Yes. That would be an excellent model for any company.
 
MM: I believe that a lot of people consider [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Contract for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 20:54:37 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=452</guid>
		<description><![CDATA[
MM: So you simply got everyone to acknowledge, &#8220;Here&#8217;s how we do our catalog.&#8221; With the idea of really coming to understand if not appreciate exactly the kind of frustration each stakeholder had experienced in this process.
 
TM: And you know, it&#8217;s funny you say that. Actually, at three points during the process, we had [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>More Than A DAM</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 20:54:09 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=449</guid>
		<description><![CDATA[
MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The preparation of the paper allowed you to put into cogent, logical order, an organizational change—an organizational transformation story.
 
As you began to circulate the [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Best of Class for Database Publishing</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 20:52:46 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[prepress]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[vendors]]></category>
		<category><![CDATA[white paper]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=447</guid>
		<description><![CDATA[

MM: So with the mindset of having the best-of-class system for your particular organization, what led to the need or idea of, &#8220;We&#8217;ve got to do something different?&#8221;
 
TM: Well, luckily, when I was hired at Hubert, actually in the interview process, I mentioned to them that I&#8217;d been looking at database publishing solutions for [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/interview-with-tom-marine-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Reworking Catalog Production Processes</title>
		<link>http://damformarketing.com/operations/interview-with-tom-marine-2/</link>
		<comments>http://damformarketing.com/operations/interview-with-tom-marine-2/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 20:51:18 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Industry - Content Driven]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=443</guid>
		<description><![CDATA[
MM: I recall from our previous conversations that while at Hubert, you played an instrumental role in reworking their core catalog production processes, developing an integrated workflow for the print and online catalog. This entailed driving many internal changes around how to produce multichannel marketing communications and, specifically, big-book catalogs
 
TM: That&#8217;s correct. Something we [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/operations/interview-with-tom-marine-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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