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	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Page Profit Analysis</title>
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		<pubDate>Mon, 12 Oct 2009 07:04:05 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[categories]]></category>
		<category><![CDATA[database analytics]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[layout tools]]></category>
		<category><![CDATA[merchandiser]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SKU]]></category>

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MM: Great result! So take us through what the merchandiser did with page-profit analysis.
 
TM: One of the things that we saw immediately that was advantageous when you think about the fact that all it is – is data. You used to look at a Quark or InDesign page—and say, &#8220;Okay. That&#8217;s a design page. [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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