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	<title>DAM for Marketing &#187; catalogs</title>
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	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Vendor Selection, The Right Way</title>
		<link>http://damformarketing.com/accountabilities/vendor-selection-the-right-way/</link>
		<comments>http://damformarketing.com/accountabilities/vendor-selection-the-right-way/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 07:07:23 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Accountabilities]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Industry - Content Driven]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[vendor selection]]></category>

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MM: Then you said, &#8220;Okay. Let&#8217;s go find vendors, then, who can automate this new idealized workflow.&#8221;
 
TM: Yes. Well, you know, a lot of that was going on simultaneously, too. By then, I knew who the vendors were.
 
MM: Right.
 
TM: Yes.
 
MM: As I recall, you started off with 15 or so vendors, [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Page Profit Analysis</title>
		<link>http://damformarketing.com/interview-content/page-profit-analysis/</link>
		<comments>http://damformarketing.com/interview-content/page-profit-analysis/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 07:04:05 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[categories]]></category>
		<category><![CDATA[database analytics]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[layout tools]]></category>
		<category><![CDATA[merchandiser]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[SKU]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=485</guid>
		<description><![CDATA[
MM: Great result! So take us through what the merchandiser did with page-profit analysis.
 
TM: One of the things that we saw immediately that was advantageous when you think about the fact that all it is – is data. You used to look at a Quark or InDesign page—and say, &#8220;Okay. That&#8217;s a design page. [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Counting the Cost of 300 Steps</title>
		<link>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/</link>
		<comments>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:03:20 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[lean]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=483</guid>
		<description><![CDATA[
MM: The next thing I&#8217;d like you to talk to is the optimized workflow. 
 
With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right upfront. 
 
With that set of principles, your current-state process, as I recall from our conversation—entailed about 300 or so discrete [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Contract for Change</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-5/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 20:54:37 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=452</guid>
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MM: So you simply got everyone to acknowledge, &#8220;Here&#8217;s how we do our catalog.&#8221; With the idea of really coming to understand if not appreciate exactly the kind of frustration each stakeholder had experienced in this process.
 
TM: And you know, it&#8217;s funny you say that. Actually, at three points during the process, we had [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>More Than A DAM</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine-part-4/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 20:54:09 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[DAM]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=449</guid>
		<description><![CDATA[
MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The preparation of the paper allowed you to put into cogent, logical order, an organizational change—an organizational transformation story.
 
As you began to circulate the [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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		<title>Tom Marine Gets Right Upfront</title>
		<link>http://damformarketing.com/interview-content/interview-with-tom-marine/</link>
		<comments>http://damformarketing.com/interview-content/interview-with-tom-marine/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 20:49:06 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Profile]]></category>
		<category><![CDATA[catalogs]]></category>

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		<description><![CDATA[

Long-form interview with Tom Marine, the masterclass innovation leader who implemented, in record time, a DAM-enabled workflow for a multichannel catalog marketing firm.
 
Professional Background
MM: We&#8217;re here with Tom Marine of Johnson Ventures. Would you quickly summarize your professional career?
 
TM: Sure. I&#8217;ve been in the publishing industry for more than 30 years. I started [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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