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	<title>DAM for Marketing &#187; alignment</title>
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	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
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		<title>Vendor Selection, The Right Way</title>
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		<pubDate>Fri, 16 Oct 2009 07:07:23 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Accountabilities]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Industry - Content Driven]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[vendor selection]]></category>

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		<description><![CDATA[MM: Then you said, &#8220;Okay. Let&#8217;s go find vendors, then, who can automate this new idealized workflow.&#8221; TM: Yes. Well, you know, a lot of that was going on simultaneously, too. By then, I knew who the vendors were. MM: Right. TM: Yes. MM: As I recall, you started off with 15 or so vendors, [...]]]></description>
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		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
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