<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:series="http://unfoldingneurons.com/"
	>

<channel>
	<title>DAM for Marketing &#187; accountability</title>
	<atom:link href="http://damformarketing.com/tag/accountability/feed/" rel="self" type="application/rss+xml" />
	<link>http://damformarketing.com</link>
	<description>Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains</description>
	<lastBuildDate>Thu, 06 May 2010 12:36:22 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Configuring Software to Our Workflow</title>
		<link>http://damformarketing.com/interview-content/configuring-software-to-our-workflow/</link>
		<comments>http://damformarketing.com/interview-content/configuring-software-to-our-workflow/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 07:04:57 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=487</guid>
		<description><![CDATA[
MM: So take us through how you begin to develop a visual depiction of Sally&#8217;s engagement with the workflow vis-à-vis an online get-it-right-upfront workflow process.
 
TM: One of the things that we did that we felt was very important was—and this was typical with all the vendors that we talked to—they wanted to do their [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/configuring-software-to-our-workflow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Counting the Cost of 300 Steps</title>
		<link>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/</link>
		<comments>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 07:03:20 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[database publishing]]></category>
		<category><![CDATA[lean]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=483</guid>
		<description><![CDATA[
MM: The next thing I&#8217;d like you to talk to is the optimized workflow. 
 
With these basic principles of accountability and no enabling bad behavior or sloppy work. Staying online. Getting it right upfront. 
 
With that set of principles, your current-state process, as I recall from our conversation—entailed about 300 or so discrete [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/counting-the-cost-of-300-steps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Making Interim Changes Now</title>
		<link>http://damformarketing.com/interview-content/making-interim-changes-now/</link>
		<comments>http://damformarketing.com/interview-content/making-interim-changes-now/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:01:31 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[war room]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=481</guid>
		<description><![CDATA[
MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow?
 
TM: Actually, the activity-based costing came after that. I&#8217;ll tell you why. It came when there was recognition of how much indeed the new process was [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/making-interim-changes-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
		<item>
		<title>Trust and Transparency</title>
		<link>http://damformarketing.com/interview-content/trust-and-transparency/</link>
		<comments>http://damformarketing.com/interview-content/trust-and-transparency/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 07:01:00 +0000</pubDate>
		<dc:creator>Peter van Teeseling</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[futureproof]]></category>
		<category><![CDATA[innovation leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://damformarketing.com/?p=459</guid>
		<description><![CDATA[
MM: Now you&#8217;ve gotten to the root cause of why most change initiatives fail: distrust and the lack of transparency in overall process that reinforces distrust.
 
TM: Yes. And that&#8217;s why someone who has this change-management, psychological understanding and can facilitate is an important vehicle. He was able to identify those fears.
 
MM: Yes! Innovation [...]]]></description>
		<wfw:commentRss>http://damformarketing.com/interview-content/trust-and-transparency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Interview with Tom Marine]]></series:name>
	</item>
	</channel>
</rss>
