This entry is part 1 of 21 in the series selfassessmentSince 2002, GISTICS has asked consultants and project leaders about their experience of defining the business case and user requirements for digital asset management in marketing. In this series you will find summarized the inputs of several dozen DAM professionals. The figure below depicts the […]
This entry is part 2 of 21 in the series selfassessmentAt this stage of a Solution Lifecycle, most buyers find themselves “lost in the fog” of issues, problems, conflicts, and general dissatisfaction with the status quo. However, before they can move, they must answer several essential questions. SYMPTOMS With respect to retrieving reusable media components […]
This entry is part 3 of 21 in the series selfassessmentAt this stage of a Solution Lifecycle, most buyers find themselves “lost in the fog” of issues, problems, conflicts, and general dissatisfaction with the status quo. However, before they can move, they must answer several essential questions. ORGANIZATIONAL ISSUES What underlying organizational issues add to […]
This entry is part 4 of 21 in the series selfassessmentAt this stage of a Solution Lifecycle, most buyers find themselves “lost in the fog” of issues, problems, conflicts, and general dissatisfaction with the status quo. However, before they can move, they must answer several essential questions. Hindering issues What else has prevented them from […]
This entry is part 5 of 21 in the series selfassessmentAt this stage of a Solution Lifecycle, most buyers find themselves “lost in the fog” of issues, problems, conflicts, and general dissatisfaction with the status quo. However, before they can move, they must answer several essential questions. Financial issues What, if any, financial issues or […]
This entry is part 6 of 21 in the series selfassessmentAt this stage of a Solution Lifecycle, most buyers find themselves “lost in the fog” of issues, problems, conflicts, and general dissatisfaction with the status quo. However, before they can move, they must answer several essential questions. Underlying Business Problem What is the real, underlying […]
This entry is part 7 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
This entry is part 8 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
This entry is part 9 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
This entry is part 10 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
