This entry is part 1 of 18 in the series Interview Tom Marine Gets Right Upfront Long-form interview with Tom Marine, the masterclass innovation leader who implemented, in record time, a DAM-enabled workflow for a multichannel catalog marketing firm. Professional Background MM: We’re here with Tom Marine of Johnson Ventures. Would you quickly summarize your […]
This entry is part 2 of 18 in the series Interview Tom Marine Gets Right Upfront MM: I recall from our previous conversations that while at Hubert, you played an instrumental role in reworking their core catalog production processes, developing an integrated workflow for the print and online catalog. This entailed driving many internal changes […]
This entry is part 3 of 18 in the series Interview Tom Marine Gets Right Upfront MM: So with the mindset of having the best-of-class system for your particular organization, what led to the need or idea of, “We’ve got to do something different?” TM: Well, luckily, when I was hired at Hubert, actually in […]
This entry is part 4 of 18 in the series Interview Tom Marine Gets Right Upfront MM: As you had developed the organizational strategy for how Hubert might benefit from database publishing, one of the major efforts that you undertook entailed developing an internal white paper. The preparation of the paper allowed you to put […]
This entry is part 5 of 18 in the series Interview Tom Marine Gets Right Upfront MM: So you simply got everyone to acknowledge, “Here’s how we do our catalog.” With the idea of really coming to understand if not appreciate exactly the kind of frustration each stakeholder had experienced in this process. TM: And […]
This entry is part 6 of 18 in the series Interview Tom Marine Gets Right Upfront MM: Your work validates one of the emerging principles of an innovation culture or an ingenuity culture: you must have in place a change-management process that you invoke whenever you need to accommodate an innovation. TM: Yes. That would […]
This entry is part 7 of 18 in the series Interview Tom Marine Gets Right Upfront MM: Having repeated the process elsewhere with my clients, I am sure that your Hubert colleagues were aghast about how the big mess on their hands. That was the first thing. Right? TM: Yes. They couldn’t believe it. MM: […]
This entry is part 8 of 18 in the series Interview Tom Marine Gets Right Upfront MM: Now you’ve gotten to the root cause of why most change initiatives fail: distrust and the lack of transparency in overall process that reinforces distrust. TM: Yes. And that’s why someone who has this change-management, psychological understanding and […]
This entry is part 9 of 18 in the series Interview Tom Marine Gets Right Upfront MM: Let’s get to another idea that you had shared with me. Tom, Hubert remains fairly unusual in that that they use activity-based accounting. Would you explain “activity-based accounting?” And how that clarified the cost of the current-state operation? […]
This entry is part 10 of 18 in the series Interview Tom Marine Gets Right Upfront MM: So when you looked at this visual depiction and then started to create an interim optimized workflow—at what point did you start applying activity-based costing to the workflow? TM: Actually, the activity-based costing came after that. I’ll tell […]
