DAM user functions

What user functions of a DAM speed the collaborative creation and reuse of assets across multiple projects?

USER GROUPS AND FUNCTIONS OF DAM

A digital asset management or DAM system serves three basic user groups within enterprise operations.

The figure below depicts various types of users within the three broadly defined user groups and the core functions of a DAM system.

DAM repositories must provide multiple user interfaces, metadata views, and user permissions, addressing user requirements of various user classes and individuals.

DAM repositories must provide multiple user interfaces, metadata views, and user permissions, addressing user requirements of various user classes and individuals.

THREE GROUPS OF USERS

The three general groups of users served by a repository of digital assets become a vital point in selecting the right solution.

Each user group (and often unique types of users within a group) will require customized user interfaces.

Not all DAM systems enable or support the high degree of customization that global content services require.

This requirement will become critical when provisioning DAM and related media services to non-technical users within a large organization, international offices, and suppliers throughout a content supply-chain.

CRITICAL BUSINESS REQUIREMENTS

GISTICS’ research of global content operations has identified the following selection criteria as essential:

  • User interface: Optimizations for multiple user types, including creative, marcom staff, field sales, and superuser administrators.
  • Multilingual: Support for major languages common to Europe and Asia.
  • Multimodal search: Simple and advanced modes including searches within search results (also known as drill-down search) and dynamically updated presorted collections (everything related to a brand or market region, categorized in a collection).
  • Rights management: Full protection for multiparty copyrights and trademarks, especially important if a firm licenses rights-protected imagery, video, or music. Moreover, reuse of film, video, and music often entails a country-by-country clearance and royalty payment scheme.

USERS OUTSIDE CORPORATE SECURITY PROVISIONS

A repository of digital assets often serves hundreds or thousands of users outside the security perimeter and firewalls of corporate IT operations.

Thus, security and identity management become another vital point in selecting the right solution. As a matter of meeting market requirements, most DAM solution providers meet or exceed all criteria for security and identity management for commercial clients in regulated industries; some DAM solution providers meet the most stringent requirements of Department of Defense and super-secure military operations.

UNIFICATION OF COLLABORATION AND WORKFLOW

This microsite outlines a general strategy for integrating digital supply-chains for enterprise content. This means that the digital asset management function must integrate with other content management systems (Web, documents, business records) as well as collaboration and project management systems. The unification of collaboration platforms with a DAM delivers numerous synergies and accelerators throughout the digital content supply-chain.

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