Marcom supply chains

What constitutes a marcom supply chain?


Chief marketing officers (CMOs) and their teams develop a marketing strategy and execute that strategy across multiple markets, regions, communications media, and suppliers or partners.

The figure below depicts the inherent complexity of executing a brand-marketing strategy with clarity, consistency, and credibility.


Each entity with its respective channel can distort or diminish an otherwise brilliant brand-marketing strategy.

CMOs now seek ways to use technology and systems to “drive out the noise” in their marketing communications.

This microsite explores several operational strategies for minimizing the distortion of global, multichannel brand-marketing strategies.

A network of suppliers and marketing partners transform marketing goals and strategies into communications, services, and on-demand applications that touch customers at various brand touchpoints, each contributing to the overall experience of the brand, product or service, and company

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