Marcom supply chains
What constitutes a marcom supply chain?
LOOSE-KNIT NETWORKS EXPOSED
Chief marketing officers (CMOs) and their teams develop a marketing strategy and execute that strategy across multiple markets, regions, communications media, and suppliers or partners.
The figure below depicts the inherent complexity of executing a brand-marketing strategy with clarity, consistency, and credibility.
NOISY MEDIUM DISTORTS STRATEGY
Each entity with its respective channel can distort or diminish an otherwise brilliant brand-marketing strategy.
CMOs now seek ways to use technology and systems to “drive out the noise” in their marketing communications.
This microsite explores several operational strategies for minimizing the distortion of global, multichannel brand-marketing strategies.
Discussion-starting questions:
- How as your marketing supply chain change over the last five years?
- What role should an ad agency now play in the marketing supply chain?
