Case for DAM
The Case for DAM represents a "networked" white paper comprising a set of interactive monographs.
Each monograph initially derived from executive white papers published by GISTICS, using previously published text and typically one graphic.
However, publishing to the Web enables us to add quick links to articles on Wikipedia and Google Knols, executive profiles at LinkedIn, the LinkedIn group MoDA, the masterclass website for Masters of Digital Assets, videos at Vimeo and YouTube, and Webcast presentations.
Making the Case for Digital Asset Management in Marketing
- 01 - What global trends ...
... will impact marketing operations at large and small enterprises? - 07 - How does metadata transform a computer file ...
... into a digital asset or a digital master? - 02 - What single factor ...
... most affects revenue growth for large enterprises? - 08 - What user functions of a DAM ...
... speed the collaborative creation and reuse of assets across multiple projects? - 03 - What is one of the largest ...
... and most overlooked costs of a marketing operation? - 09 - What constitutes a corporate repository ...
... of digital assets and final-form marketing content? - 04 - What constitutes ...
... a marcom supply chain or network of partners? - 10 - What is a marketing reference ...
... and presentation library? - 05 - What single metric ...
... defines efficiency of a marketing operation? - 11 - What type of system is needed ...
... to automate the global delivery of marketing materials, sales presentations, and training to field staff and partners? - 06 - What types of digital files ...
... should management consider putting into an asset repository?
The monographs can be read by themselves or in sequence as a complete web-enabled whitepaper.
