Case for DAM

The Case for DAM represents a “networked” white paper comprising a set of interactive monographs.

Each monograph initially derived from executive white papers published by GISTICS, using previously published text and typically one graphic.

However, publishing to the Web enables us to add quick links to articles on Wikipedia and Google Knols, executive profiles at LinkedIn, the LinkedIn group MoDA, the masterclass website for Masters of Digital Assets, videos at Vimeo and YouTube, and Webcast presentations.

Making the Case for Digital Asset Management in Marketing

The monographs can be read by themselves or in sequence as a complete web-enabled whitepaper.

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