Social Marketing

This series addresses the core of all firms: how to use technology to attract, serve, and keep profitable customers for life.

Customer Engagement Infrastructure

Introducing the information maturity model for customer engagement and the technologies of the engagement cycle: Multichannel analytics, messaging and personalization platforms, voice-of-customer content analytics, content planning and optimization systems, multimodal content management, process orchestration platforms and partnerships, customer engagement objects (20 pages) DOWNLOAD NOW

––

Smart Promotional Platforms

Technologies and best practices for using smart promotion platforms to transfer brand ownership from the corporation to the consumer, create the language for word of mouth advocacy, and empower consumer sales channels (16 pages) DOWNLOAD NOW