Collateral Factories
Pan-regional Marketing Productivity Dividends from Outsourced Collateral Operations
How to redirect savings from outsourced pan-regional collateral operations to additional media placements and campaigns within existing operational budgets
–
ABSTRACT
This 80-page executive white paper makes the business case for the full-service pan-regional collateral factories the provide:
- Simple pay-for-page localization
- Managed operations and systematized best practices
- Instant automated collateral-artwork production and retailer modifications
- Online workflow and approval platform
- Online progress monitoring, reporting, and process quality controls.
- Real-time workflow data interfaces to enterprise IT systems
YES! SEND ME THE WHITE PAPER
Please complete this brief form below and click “Submit“. In a few moments, you will receive a confirmation by email with an active link for download your white paper. Look for an email from me, Michael Moon, with the subject line: White paper you requested. Please use a valid email address and check your spam folder.
–
–
Summary Case
Pan-regional collateral operations unlock the full potential of bringing attractivevalue propositions to market:
- Speeding the localization and production of print-ready advertisements and marcom collateral by three to five weeks
- Reducing the total cost of one localized page of collateral by 70 percent
- Reducing the total print cost of one localized page by 30 percent
- Freeing 35 percent of collateral production budgets for reinvestment in more media, online promotions, or direct mail
- Enabling four to seven marcom staffers to perform higher added-value work
These reductions of time to market and costs entail the following capabilities:
- Centralized localization of copy and graphic images
- Automated production of finished print-ready ads and collateral
- Strategic sourcing of print production through print management firms
