This series addresses how global firms speed the localization of marketing content and integrated campaigns, outsourcing the localization to a center of excellence in international marketing communications and media optimization.
Best Practices for Managing Pan-regional Marketing Communications
Operational benchmarks that justify outsourcing the localization, production, and fulfillment of new-product launch marketing collateral and the provisioning of on-demand marcomm service portals (32 pages) DOWNLOAD NOW
Pan-regional Marketing Productivity Dividends from Outsourced Collateral Operations
How to redirect savings from outsourced pan-regional collateral operations to additional media placements and campaigns within existing operational budgets (80 pages) DOWNLOAD NOW