Packaging Assets

Digital Supply Chain Strategies for Marketing and Packaging Assets

How global brand-marketing communication groups maximize their productivity with workflow automation, digital asset management, and real-time collaboration tools


This 32-page executive white paper explains the business case for reduced time-to-market of multichannel, multi-format marketing artwork, and packaging content in automotive, consumer packaged goods, food and beverages, and life sciences


Please follow the link below to download the white paper. You will be brought to a short form to complete and once you hit the Submit Button you will have access to the White Paper.

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Summary Case
  • Successful new-product launches increase corporate revenues; spectacular launches increased share-price and investor confidence.
  • Major new-product launches involve hundreds of workers and myriad of communications, interactions, and hand-offs.
  • The reviews and approvals of marketing materials and documents throughout a product’s lifecycle – from ideation and creation of reusable marcom assets to distribution and archival of final-form materials—define the most problematic activity and source of cycle-time delays and quality defects (that result in additional costs and delays).
  • Automation of real-time collaboration, review, approval, and digital distribution of brand marketing materials throughout the marcom asset lifecycle reduces time to market, realizes higher quality, and lowers net-cost of marketing communications.
  • Integrated lifecycle management of new-product launches and digital marcom assets maximizes speed to market of consistent brand-marketing communications while reducing overall labor content, redundancies, and costs of marketing communications.
  • Digital supply-chain management of visual communications and marketing content delivers integrated lifecycle management of new-product launches and digital marcom assets, increasing the revenue potential of new-product launches as well as lowering operational costs.

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