Digital Brand Manager

Business Case for On-Demand Delivery of Digital Brand Management in Global Marketing Operations

Impact of automating the management and international distribution of approved marketing content, reusable media components, and digital assets on multichannel product launches, field sales productivity, and brand-voice consistency


This paper includes ROI payback models, business metrics, process automation benchmarks, and outsourcing-service requirements for reducing the cost and time to market throughout the marketing communications value chain


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  1. The primary purpose of the Associate Brand Manager role is to develop, execute, and lead global marketing programs for assigned brands and titles and measure them against a set of key performance indicators. You will also nurture development of games to include features or content that keeps the title competitive within the market. 

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