Digital Brand Manager
Business Case for On-Demand Delivery of Digital Brand Management in Global Marketing Operations
Impact of automating the management and international distribution of approved marketing content, reusable media components, and digital assets on multichannel product launches, field sales productivity, and brand-voice consistency
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ABSTRACT
This paper includes ROI payback models, business metrics, process automation benchmarks, and outsourcing-service requirements for reducing the cost and time to market throughout the marketing communications value chain
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