Marcomm

This series addresses the needs of marketing communication professionals for better tools and automated processes.

Business Case for Marketing Content Repositories in the Enterprise

Strategies and business metrics for managing the product launch, supporting field sales, and enabling self-service access to multichannel marketing materials (24 pages) DOWNLOAD NOW

Business Case for On-Demand Delivery of Digital Brand Management in Global Marketing Operations

Impact of automating the management and international distribution of approved marketing content, reusable media components, and digital assets on multichannel product launches, field sales productivity, and brand-voice consistency. Includes ROI payback models, business metrics, process automation benchmarks, and outsourcing-service requirements for reducing the cost and time to market throughout the marketing communications value chain (44 pages) DOWNLOAD NOW

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