Advertising Workflows

Automating Creative and Advertising Workflows at Newsday

Masterclass interview with James Kober, Newsday Corporation, describing how a multi-channel advertising operation uses DAM to drive process innovations, cost savings, and faster cycle times

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ABSTRACT

In this eight-page interview Michael Moon of GISTICS, James Kober, prepress area manager for Newsday, and Vincent DiPaolo, of Moksa, examining ad operations workflow in the newspaper industry in general and at Newsday, specifically. The interview investigates how Newsday used Canto Cumulus to stimulate creative collaboration, streamline production between print and online groups, support field sales, and drive process innovations and faster cycle times:

• Incremental innovations in DAM-enabled workflow
• Digital services of ad operations
• Collaborative ideation with online creative galleries
• Creative workbench with Adobe Creative Suite

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BACKGROUND

James Kober has worked at Newsday for 19 years, during which time he moved up from an entry-level position in the ad layout department to ad operator and imaging technician, and now prepress area manager. Newsday constitutes America’s sixth largest regional newspaper, publishing both in print and online.