Ad Agency Governance

Making the Case for Ad Agency Governance

Masterclass interview with Chetan Saiya, CEO of Assetlink, describing how enterprise-marketing organizations now use a systems-based process to manage their creative partners and advertising agencies in a more accountable and efficient manner, ensuring that agencies provide the most appropriate resources at pre-agreed prices and terms of service. (12 pages)


Please follow the link below to download the white paper. You will be brought to a short form to complete and once you hit the Submit Button you will have access to the White Paper.

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