Ad Agency Governance

Making the Case for Ad Agency Governance

Masterclass interview with Chetan Saiya, CEO of Assetlink, describing how enterprise-marketing organizations now use a systems-based process to manage their creative partners and advertising agencies in a more accountable and efficient manner, ensuring that agencies provide the most appropriate resources at pre-agreed prices and terms of service. (12 pages)

YES! SEND ME THE WHITE PAPER

Please complete this brief form below and click “Submit“. In the first week of April 2010, you will receive an y email with an active link for download your white paper. Look for an email from me, Michael Moon, with the subject line: White paper you requested. Please use a valid email address and check your spam folder.