Interviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains
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Oct
Oct
Self-assessment: INTRODUCTION
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- Self-assessment: INTRODUCTION
- Requirements Definition: OVERVIEW
- Requirements definition: ORGANIZATIONAL ISSUES
- Requirements definition: HINDERING ISSUES
- Requirements definition: FINANCIAL ISSUES
- Requirements definition: UNDERLYING BUSINESS PROBLEM
- Decision making: INSTITUTIONAL ACCOUNTABILITY
- Decision making: GROUNDWORK ISSUES
- Decision making: LACK OF INTERNAL RESOURCES
- Decision making: DISRUPTION-RECOVERY ISSUES
- Decision making: PRECIPITATING EVENTS
- Learning curve: OPERATIONAL RESPONSIBILITIES
- Learning curve: TOOLS and PROCEDURES
- Learning curve: COMPLAINTS and USER ACCEPTANCE
- Enhancement-Optimization: ESSENTIAL ROI BENCHMARKS
- Enhancement-Optimization: DATA NEEDED
- Enhancement-Optimization: IT ISSUES
- Enhancement-Optimization: SUPPORT SERVICES
- Evangelism: COMMUNICATIONS AND INTERACTIONS
- Evangelism: BIG STORY
- Evangelism: OUTLETS FOR ADVOCACY
Since 2002, GISTICS has asked consultants and project leaders about their experience of defining the business case and user requirements for digital asset management in marketing.
In this series you will find summarized the inputs of several dozen DAM professionals.
The figure below depicts the five basic phases of what we call a solution lifecycle, emphasizing set of essential questions that most firms answer in the course of executing a DAM strategy.
Solution lifecycle model frames the importance of essential questions that all buyers must answer to the satisfaction of a decision making team.
Category : General
