In this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they can move forward, they must answer several essential questions:
Disruption-recovery issues
What types of workflow or organization disruptions (resulting from deployment of your product or service) would key decision makers need to understand and proactively solve before committing to a purchase?
What else have you found in your experience?