In this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these would-be-evangelists can move, however, they must “work through” several essential questions:
Outlets for advocacy
What are types of outlets or “soapboxes” for my advocacy?
- Speaking at industry events
- Authoring articles in trade publications
- Presenting case studies at customer events
What else have you found in your experience?