This entry is part 21 of 21 in the series selfassessment

In this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these would-be-evangelists can move, however, they must “work through” several essential questions:

Outlets for advocacy
What are types of outlets or “soapboxes” for my advocacy?

  • Speaking at industry events
  • Authoring articles in trade publications
  • Presenting case studies at customer events

What else have you found in your experience?

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