Evangelism: COMMUNICATIONS AND INTERACTIONS

This entry is part 20 of 21 in the series selfassessment

In this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these would-be-evangelists can move, however, they must “work through” several essential questions:

Communications and interactions
What are types of communication and interactions really make a difference in motivating others to adopt this new technology or service?

  • Regular, well-announced teleconference Q&A roundtables
  • In-depth interviews that document the journey from chaos to success
  • Detailed process benchmarks documenting productivity gains and cost savings
  • Industry awards for innovation in DAM
  • Small-group insight-sharing sessions among industry peers

What else have you found in your experience?

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