In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:
Essential ROI benchmarks
What are the essential benchmarks that validate return on investment?
- Reduction in duplicate purchasing of assets. More repurposing
- Improved accessibility to assets
- Improved time to market
- Reduction in production and distribution costs
- Improved quality i.e., deliver the right asset the first time
- Conformity to brand standards – keeping more executions on brand
- Rights compliance – lower risk and avoidance of law suits
- Lowest cost to get system up and maintained
What else have you found in your experience?