Enhancement-Optimization: ESSENTIAL ROI BENCHMARKS

This entry is part 15 of 21 in the series selfassessment

In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:

Essential ROI benchmarks
What are the essential benchmarks that validate return on investment?

  • Reduction in duplicate purchasing of assets. More repurposing
  • Improved accessibility to assets
  • Improved time to market
  • Reduction in production and distribution costs
  • Improved quality i.e., deliver the right asset the first time
  • Conformity to brand standards – keeping more executions on brand
  • Rights compliance – lower risk and avoidance of law suits
  • Lowest cost to get system up and maintained

What else have you found in your experience?

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