In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:
Data needed to quantify feedback
What kinds of data do most deploying firms lack, hobbling their effort to quantify payback?
- Visibility into the cost of generating assets internally as well as acquisition costs from third parties
- Visibility into duplicate purchasing
- Understanding of how long employees spend looking for assets
- Understanding of total labor costs and distribution costs (FedEx etc) for producing and distributing assets
- Understanding of financial cost of delivery poor quality or off-brand campaigns
- Understanding compliance risk
What else have you found in your experience?