Enhancement-Optimization: DATA NEEDED

This entry is part 16 of 21 in the series selfassessment

In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:

Data needed to quantify feedback
What kinds of data do most deploying firms lack, hobbling their effort to quantify payback?

  • Visibility into the cost of generating assets internally as well as acquisition costs from third parties
  • Visibility into duplicate purchasing
  • Understanding of how long employees spend looking for assets
  • Understanding of total labor costs and distribution costs (FedEx etc) for producing and distributing assets
  • Understanding of financial cost of delivery poor quality or off-brand campaigns
  • Understanding compliance risk

What else have you found in your experience?

Posted in:

Leave a Reply

Your email address will not be published. Required fields are marked *