Introductory tutorials

Henry Stewart Events: Digital Asset Management

Digital Asset Management (DAM) has become a core function for businesses of all types, across all industries. Content created by organizations increasingly includes digital media, such as photographs, animations, video and music. The challenge of managing these digital media assets can be daunting, but rising to this challenge brings increased workflow productivity, cost savings and opportunity for new revenue generation.

The Henry Stewart DAM events, held in New York, London, Chicago and Los Angeles, highlight all the important issues from the fundamentals of how to get started with a DAM solution to the latest developments in DAM technology and processes. Attendance ensures that everyone involved in the capture, storage and application of digital media assets is fully briefed on the latest developments and best practices.

Whether an experienced DAM user, manager, industry analyst or consultant seeking the latest thinking and developments, or new to DAM and looking for ways to get started, a Henry Stewart DAM briefing is the place for you.

DAM New York
Thursday, 20th May 2010 & Friday, 21st May 2010 Hilton New York, New York

DAM London
Wednesday, 30th June 2010 The Radisson BLU Portman Hotel, London

DAM Chicago
Wednesday, 22nd September 2010 Avenue Hotel, Chicago

DAM Los Angeles

Monday, 15th November 2010 & Tuesday, 16th November 2010 Renaissance Hollywood Hotel, Los Angeles

Introductory tutorials on DAM

Masters of Digital Assets presents optional pre- and post-conference master class tutorials led by MoDA members Michael Moon, CEO, GISTICS and widely acclaimed thought leader, analyst and workshop  facilitator, Joel Warwick, Principal, JAW Consulting, and John Horodyski, COO, Doubloon /  Lecturer at School of Library & Information Science San José State University and Contributing Editor at Journal of Digital Asset Management

Fundamentals of Digital Asset Management (Wednesday May 19, 2:00 pm to 5:00 pm)

This practical ‘how to’ tutorial establishes a foundation for understanding DAM as a business-productivity strategy. It will enable participants to compare and contrast various technical systems as well as to assess whether their firm should build, buy, rent, or by-pass the purchase and deployment of on-premise software applications or alternatively, subscribe to an on-demand software-as-a-service.

Lecturers:

- Michael Moon, CEO, GISTICS

- Joel Warwick, Principal, JAW Consulting

Fundamentals of Metadata for DAM Professionals (Wednesday May 19, 2:00 pm to 5:00 pm)

This course teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation and categorization, controlled vocabularies, interoperability, taxonomies, and faceted classification. This course also addresses the basics of digital rights management as applied to copyrights and trademarks, the development and maintenance of user policies, control rights, permissions, and provisioning new users.

Lecturer: John Horodyski, COO, Doubloon /  Lecturer at School of Library & Information Science San José State University and Contributing Editor at Journal of Digital Asset Management

Buying and Deploying DAM (Saturday May 22, 9:30 am to 12:30 pm)

This practical ‘how to’ tutorial provides structured, best practice approaches to pre-deployment and post-deployment start-up processes. Consider this session as an essential innovation platform for all organizations evaluating, about to deploy or currently deploying a DAM or MOM solution.

Lecturers:

- Michael Moon, CEO, GISTICS

- Joel Warwick, Principal, JAW Consulting

Advanced Metadata Practices for DAM (Saturday May 22, 9:30 am to 12:30 pm)

This practical “how to” tutorial provides metadata best practice approaches to a variety of DAM systems that support Publishing, Web Content, and Marketing Operations. Led by a master practitioner, this tutorial will address how to manage and improve metadata schemas, establish content policies and digital asset governance using metadata and rules, and calculate a return on investment (ROI) for particular classes of users, digital assets, and media channels. All managers of medium to large DAM systems should consider this session essential to a career in DAM.

Lecturer: John Horodyski, COO, Doubloon /  Lecturer at School of Library & Information Science San José State University and Contributing Editor at Journal of Digital Asset Management

Enterprise DAM Operations (Saturday May 22, 2:00 pm to 5:00 pm)

Many DAM projects fail to deliver the planned and expected value. Why? DAM project owners need to build operational capabilities of a DAM services group or enterprise DAM operations. This practical ‘ how to’ tutorial provides structured, best-practice approaches for maximizing return on investment from your DAM.

Lecturers:

- Michael Moon, CEO, GISTICS

- Joel Warwick, Principal, JAW Consulting