Courses

Everything Marketing Professionals Need to Know About How to Manage a Marketing Library with Reusable Media Components and Marketing Collateral

GISTICS and its affiliate network, GISTICS Worldwide, offer a growing catalog of training courses and certification programs, addressing the professional and personal skills-development needs of business managers and executives around the world.

GISTICS engages the best-available course leaders, subject matter experts, and peer tutors to deliver training courses in face-to-face and online classrooms as well as inspirational thought-leader keynotes and executive briefings.

GISTICS markets training courses directly individuals and firms as well as through industry partners, such as Henry Stewart Events, academic partners, such as Fielding Institute, and corporate partners, such as Assetlink.

Introductory tutorials

Offered through Henry Stewart Events, the following half-day tutorials provide an excellent “get to know us” introduction:
Fundamentals of Digital Asset Management: New York Hilton, Wednesday May 19, 2:00 pm to 5:00 pm
Fundamentals of Metadata for DAM Professionals: New York Hilton, Wednesday May 19, 2:00 pm to 5:00 pm
Buying and Deploying DAM: New York Hilton, Saturday May 22, 9:30 am to 12:30 pm
Advanced Metadata Practices for DAM: New York Hilton, Saturday May 22, 9:30 am to 12:30 pm
Enterprise DAM Operations: New York Hilton, Saturday May 22, 2:00 pm to 5:00 pm

Basic courses

GISTICS and its affiliate network, GISTICS Worldwide, offer immersive two-day classroom courses in the SF Bay Area and Greater Amsterdam Area:
Fundamentals of DAM for marketing
Fundamentals of metadata for DAM
in marketing operations
Fundamentals of digital media ethics and clearances for marketing

(coming soon)
Fundamentals of digital asset metatagging and quality assurance 
(coming soon)
Fundamentals of analytics and reporting for DAM 
(coming soon)

Practitioner courses

GISTICS and its affiliate network, GISTICS Worldwide, offer immersive three-day classroom courses in the SF Bay Area and Greater Amsterdam Area.
Practitioner course entail hands-on use of a live digital asset management and integrated rich-media workflow system, courtesy of our sponsor Assetlink.
In Summer 2010, GISTICS Worldwide will offer these live online classroom versions of the practitioner courses.

Core practices of DAM service operations
Best practices of DAM services for marketing
Best practices of DAM services for creative firms
(coming soon)
Best practices of DAM services for sales operations (coming soon)

Master practitioner courses

GISTICS and its affiliate network, GISTICS Worldwide, will a series of master-practitioner courses with immersive five-day classroom or complementary online courses with active peer-tutoring, tele-coaching, webcast clinics, and hands-on use of a live digital asset management system.

Starting in Fall 2010, we will open enrollment into these two master practitioner courses:

Systematizing DAM services groups: Franchise prototyping of positions, procedures, and workflow
Benchmarking economic return on digital assets: Asset-activity analytics and reporting

Corporate sponsorship

GISTICS offers many of these courses in conjunction with users conferences and technology vendors. Please contact us for details.

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