General

  • DAM Survey of Best Practices 2010. Please participate!

    You probably know the survey team: Chad Beer of NYC Digital Asset Managers, Daniel Luper of Henry Stewart Events and the DAM Symposia, John Horodyski and Michael Moon of the Journal of DAM and the various managers of the 3000-member LinkedIn Group, Masters of Digital Asset Management. We all urge your participation in this 15-minute […]

  • All about great creative

    MM: That gets to an underlying theme of what it takes to produce great creative. Oftentimes people operate under what I think of as a misconception: creative is some guy off in a corner with a ponytail and a Mac making up something that looks cool and in a flash of insight goes, “Ah! That’ll […]

  • Evangelism: OUTLETS FOR ADVOCACY

    This entry is part 21 of 21 in the series selfassessment

    This entry is part 21 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Evangelism: COMMUNICATIONS AND INTERACTIONS

    This entry is part 20 of 21 in the series selfassessment

    This entry is part 20 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Evangelism: BIG STORY

    This entry is part 19 of 21 in the series selfassessment

    This entry is part 19 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Enhancement-Optimization: SUPPORT SERVICES

    This entry is part 18 of 21 in the series selfassessment

    This entry is part 18 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: Support services needed What types of support services do many customers need to expand the breadth or depth […]

  • Enhancement-Optimization: IT ISSUES

    This entry is part 17 of 21 in the series selfassessment

    This entry is part 17 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: I.T. issues What types of technical or IT issues emerge, hindering fuller expansion of your solution? System does […]

  • Enhancement-Optimization: ESSENTIAL ROI BENCHMARKS

    This entry is part 15 of 21 in the series selfassessment

    This entry is part 15 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: Essential ROI benchmarks What are the essential benchmarks that validate return on investment? Reduction in duplicate purchasing of […]

  • Learning curve: COMPLAINTS and USER ACCEPTANCE

    This entry is part 14 of 21 in the series selfassessment

    This entry is part 14 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions: Types of complaints by end-user What are the typical end-user […]

  • Learning curve: TOOLS and PROCEDURES

    This entry is part 13 of 21 in the series selfassessment

    This entry is part 13 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions: Tools and procedures to speed What are the tools and […]

  • Learning curve: OPERATIONAL RESPONSIBILITIES

    This entry is part 12 of 21 in the series selfassessment

    This entry is part 12 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions: Operational responsibilities of key client contact Who has operational responsibility […]