You probably know the survey team: Chad Beer of NYC Digital Asset Managers, Daniel Luper of Henry Stewart Events and the DAM Symposia, John Horodyski and Michael Moon of the Journal of DAM and the various managers of the 3000-member LinkedIn Group, Masters of Digital Asset Management.
We all urge your participation in this 15-minute survey.
WHY PARTICIPATE?
Would you like to discover how Best-in-Class companies achieve their results in DAM?
Would you like to know which SPECIFIC PRACTICES to develop or refine in how your firm ingests, tags, manages, and distributed digital assets?
Would you like to find out which NEW APPLICATIONS a growing number of firms using DAM have added to their DAM operations, such as remote proofing, automated banner ad creation, budgeting, and procurement?
Would you like to learn if your CURRENT DAM can take you to Best-in-Class operations, or that the time has come to considering upgrading or migrating to a next-generation DAM platform?
TAKE A FEW MOMENTS…
By participating in this brief survey, you can map your experiences in DAM to the new BEST PRACTICES MODEL.
This will enable you to COMPARE your current DAM practices with those of your peers, BENCHMARK your DAM operations, and SEE what next practice will give to Best-in-Class results.
We (below) are conducting a survey that will help companies such as yours determine the Best-in-Class PROCEDURES for DAM OPERATIONS.
PLANNING A NEW DAM?
If your company plans to implement or upgrade a DAM system, or want to simply evaluate the potential benefits of DAM, we would appreciate your feedback in this brief, 15-minute survey.
FREE REPORT OF FINDINGS
In appreciation for sharing your time and thoughts with us, we will provide complimentary access for you to the full benchmark report as soon as it is published (a $499 value).
The survey team promises to keep individual responses strictly confidential, and will only use your data in aggregate, source-independent form.
We look forward to hearing from you, and greatly appreciate your time and participation.
On behalf of Chad Beer of NYC Digital Asset Managers, Daniel Luper of Henry Stewart Events and the DAM Symposia, John Horodyski and Michael Moon of the Journal of DAM and the various managers of the 3000-member LinkedIn Group, Masters of Digital Asset Management we thank you.
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MM: That gets to an underlying theme of what it takes to produce great creative. Oftentimes people operate under what I think of as a misconception: creative is some guy off in a corner with a ponytail and a Mac making up something that looks cool and in a flash of insight goes, “Ah! That’ll work!” Then, they storyboard something and off they go to the client and sell it.
More often than not, you start off with a germ of an idea that might become something. Then comes communication, collaboration, and interaction with a whole bunch of different people, including the quantitative side of the house that’s looking at analytics (customer demographics and trends like that) retail or Web site traffic reports with the questions of what kinds of people show up, where, and when.
Out of this kind of really rich “soup” of communication and interaction comes a creative product that reflects not only a good marketing focus, but also a way of really engaging very specific customer groups as influenced or directed by the retailer or brand marketer.
So communication and collaboration tend to be much more a part of great creative. It’s only exacerbated or multiplied by the question, “How do I get great creative into print and online?”
JK: Yes. I agree with everything you say, Michael. I think in the future, this will be taken to new levels of collaboration.
Using some of the Adobe tools and using Canto Cumulus as a DAM system, I’ve noticed that the collaboration—in my opinion—has gotten much better.
So think about it. You don’t have to take paper proofs of a concept or a storyboard to an advertising director or the AE. You might just shoot them a link that ties back to the Cumulus database and they’ll look for it themselves and annotate it themselves.
That type of collaboration is only going to become greater and greater as the tools get more sophisticated.
In this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these would-be-evangelists can move, however, they must “work through” several essential questions:
Outlets for advocacy
What are types of outlets or “soapboxes” for my advocacy?
What else have you found in your experience?
In this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these would-be-evangelists can move, however, they must “work through” several essential questions:
Communications and interactions
What are types of communication and interactions really make a difference in motivating others to adopt this new technology or service?
What else have you found in your experience?
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In this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these would-be-evangelists can move, however, they must “work through” several essential questions:
Big story needed
What dream or big story does this product or service enable me to tell?
What else have you found in your experience?
In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:
Support services needed
What types of support services do many customers need to expand the breadth or depth of your solution?
In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:
I.T. issues
What types of technical or IT issues emerge, hindering fuller expansion of your solution?
What else have you found in your experience?
In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:
Data needed to quantify feedback
What kinds of data do most deploying firms lack, hobbling their effort to quantify payback?
What else have you found in your experience?
In this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions:
Essential ROI benchmarks
What are the essential benchmarks that validate return on investment?
What else have you found in your experience?
In this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions:
Types of complaints by end-user
What are the typical end-user complaints in a start-up phase?
Driving user acceptance
What can a customer do to maximize user acceptance from start?
What else have you found in your experience?