This entry is part 14 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions: Types of complaints by end-user What are the typical end-user […]
MM: It seems to me that the route to that integrated system will be through your catalog and web team. That’s because the point of integration oftentimes starts with editorial and copyrighting workflow that precedes the actual publishing process—be it print or online. So the point of integration would answer the question, “How do we […]
This entry is part 13 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions: Tools and procedures to speed What are the tools and […]
This entry is part 12 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers confront significant and, in many cases, unforeseen disruptions to the daily work life and operations. Before they can move, they must “work through” several essential questions: Operational responsibilities of key client contact Who has operational responsibility […]
MM: A couple of last questions. To what degree have your creative teams integrated their desktop tools—Creative Suite or Photoshop or whatever—to the DAM directly? Or are they working through a browser? BG: They’re working through the browser. AS: Is this an integration you’d like to see BJ? Or is the browser enough? BG: I […]
BG: Sad to say, but we want to keep IT out of our projects, and we want to keep our executives out of our budgets. MM: BJ, that really underscores the whole value proposition of “software as a service.” That’s, “I don’t have to deploy anything.” You call it a web service, but it’s hosted […]
This entry is part 11 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
This entry is part 10 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
MM: You have more than your hands full just bringing your whole direct group into the system. Anything else on your wish list? BG: Yes. Oh, a few other things that we are looking at including in the DAM workflow is being able to send someone or a vendor a collection of images, and them being […]
We are also working and wanting to put custom watermarking on our images, so that we prevent unauthorized reuse of our images. MM: Is that visible watermarks? Or invisible watermarks? BG: They are developing a visible ghosted watermark. MM: Sure. Have you been identifying particular vendors for that? Is it something that you also want to have […]
This entry is part 9 of 21 in the series selfassessmentIn this state of a Solution Lifecycle most buyers confront the real and threatening issues of change, disruption to ongoing operations, loss of stature or respect resulting from a bad business decision, how to justify the purchase of a product or service. However before they […]
MM: What do you anticipate as the next step of your journey? BG: It’s like opening Pandora’s box, now. MM: Why do you think they call it Victoria’s Secret? BG: I know! I think the next part of the dream would be definitely to get the web and catalog channel’s content posted up to the […]
