Blogstream

  • Consultant's summary of workflow

    MM: Vince, as the lead consultant on the project, would you give a quick survey of how this works? VDP: First the graphic artist ingests the newly created ad into Cumulus. When they are ready to have the ad reviewed, they simply select the Publish to PDF option from a custom Moksa-created menu. This triggers […]

  • Evangelism: BIG STORY

    This entry is part 19 of 21 in the series selfassessment

    This entry is part 19 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Newspaper industry transformations

    MM: You talked about how publishing in general and newspapers in particular continue to undergo significant structural changes to their business models and sources of revenue. Could you expand upon some of those changes and how digital technology continues to provide a platform for innovating and driving some of those changes or addressing some of […]

  • Enhancement-Optimization: SUPPORT SERVICES

    This entry is part 18 of 21 in the series selfassessment

    This entry is part 18 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: Support services needed What types of support services do many customers need to expand the breadth or depth […]

  • Ad operations

    MM: Could you describe a little more of what goes on in terms of ad operations—both in terms of the clients and the advertisers that you serve and the kinds of ads that your operations produce? JK: We serve any and all advertisers. If we have a small business on Long Island and they need […]

  • Enhancement-Optimization: IT ISSUES

    This entry is part 17 of 21 in the series selfassessment

    This entry is part 17 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: I.T. issues What types of technical or IT issues emerge, hindering fuller expansion of your solution? System does […]

  • Introducing: James Kober of Newsday Corporation

    Masterclass interview by Michael Moon of James Kober, Newsday Corporation: how a multi-channel advertising operation uses Canto Cumulus to drive process innovations, cost savings, and faster cycle times BACKGROUND MM: We’re here with James Kober of Newsday. Let’s start off with a little bit of background, your current position, and a little bit of your […]

  • Start Small, Stay Focused, and Scale Up Later

    MM: I want to again thank you very much for the interview. Any last comments you’d like to say about our interview today? BG: To expand on that last comment about the Henry Stewart Symposium. Since those two Henry Stewart conferences, I have spoke with many people from Fortune 500 companies who still after attending […]

  • On DAM Symposia by Henry Stewart Events

    MM: With respect to the Henry Stuart DAM Symposia… I take it you’ve been there before. BG: Yes. To the New York one last year, and to the LA one in November. MM: What was your experience of being there as an industry peer? BG: New York, I really went to observe, listen and meet […]

  • Enhancement-Optimization: ESSENTIAL ROI BENCHMARKS

    This entry is part 15 of 21 in the series selfassessment

    This entry is part 15 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: Essential ROI benchmarks What are the essential benchmarks that validate return on investment? Reduction in duplicate purchasing of […]

  • Ideation and Workspaces

    MM: Ideation is really kind of about workspaces for instant ad hoc collaboration. Then the next piece is scheduling. That’s, “How do we manage a whole bunch of different conversations with our supply chain?” That goes into the editorial copywriting workflow management system. If you do it right—which is to say, if you think about […]