Isn’t it amazing that much of what we encounter in today’s business climate is still kept in silos? We tend to continue to build business models so that silos perpetuate themselves until we face the difficult task of breaking them down and reestablishing the culture we really want in our business. The hard work of […]
THE WORD ENGAGE ENTAILS SEVERAL MEANINGS
Assess your current capabilities. Pencil or ink in the bubble by individual capability and state (I initiating, II refining, or III mastering) for each of the five phases of the customer engagement life cycle.
Consumer benefit should drive all investments in new marketing technology All new investments in marketing should benefit the consumer. Time to satisfaction with certainty and trust define the baseline of customer benefit. Little else matters in the eyes of the consumer.
You probably know the survey team: Chad Beer of NYC Digital Asset Managers, Daniel Luper of Henry Stewart Events and the DAM Symposia, John Horodyski and Michael Moon of the Journal of DAM and the various managers of the 3000-member LinkedIn Group, Masters of Digital Asset Management. We all urge your participation in this 15-minute […]
SKILLS OF DAM PROFESSIONALS MM: Are there any other particular technologies or other kinds of complementary skills that a DAMster should have? JK: I think a DAMster should have as much knowledge about Adobe’s Creative Suite as they can obtain. I know that’s a very broad statement. There’s so much to extract from the Creative […]
Hands-on skills MM: Perhaps you can speak to some of the more human and/or professional dimensions of a DAM practitioner? You led off today talking about your 19-year career and working your way from the bottom up. Now you have 150 or so people reporting to you. If you were advising or coaching somebody that […]
MM: So daily production workflow would then include pulling many large files across the network. How did you accommodate that? Do you have a separate network over which you pull these files? Or does it take place on your basic corporate network? JK: It’s the basic corporate network. And I’m glad you asked that question, […]
MM: Would you speak to your IT infrastructure? How has it grown since the inception of your Cumulus DAM, in terms of your network topology, bandwidth requirements, storage, servers, and stuff like that? JK: That’s an interesting story. The Canto Cumulus solution was originally purchased as a small workgroup solution for the small group of […]
MM: Let’s get your take on three basic philosophies for workflow. First, we have the top-down, complex, and expensive policy-managed routing systems that can model and automate for complex enterprise-wide workflows. Second, you might have a prebaked workflow system that says, “Here is a procedure.” It’s a matter of turning on and off switches, configuring […]
