Blogstream
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Business users creating content? Really?
Isn’t it amazing that much of what we encounter in today’s business climate is still kept in silos? We tend to continue to build business models so that silos perpetuate themselves until we face the difficult task of breaking them down and reestablishing the culture we really want in our business. The hard work of […]
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What can marketers learn from the dictionary definition of engage?
THE WORD ENGAGE ENTAILS SEVERAL MEANINGS
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How can marketing organizations develop a quick self-assessment of their customer-engagement capabilities?
Assess your current capabilities. Pencil or ink in the bubble by individual capability and state (I initiating, II refining, or III mastering) for each of the five phases of the customer engagement life cycle.
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What must guide all investments in new marketing technologies?
Consumer benefit should drive all investments in new marketing technology All new investments in marketing should benefit the consumer. Time to satisfaction with certainty and trust define the baseline of customer benefit. Little else matters in the eyes of the consumer.
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DAM Survey of Best Practices 2010. Please participate!
You probably know the survey team: Chad Beer of NYC Digital Asset Managers, Daniel Luper of Henry Stewart Events and the DAM Symposia, John Horodyski and Michael Moon of the Journal of DAM and the various managers of the 3000-member LinkedIn Group, Masters of Digital Asset Management. We all urge your participation in this 15-minute […]
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Skills of DAM professionals
SKILLS OF DAM PROFESSIONALS MM: Are there any other particular technologies or other kinds of complementary skills that a DAMster should have? JK: I think a DAMster should have as much knowledge about Adobe’s Creative Suite as they can obtain. I know that’s a very broad statement. There’s so much to extract from the Creative […]
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Careers in DAM
Hands-on skills MM: Perhaps you can speak to some of the more human and/or professional dimensions of a DAM practitioner? You led off today talking about your 19-year career and working your way from the bottom up. Now you have 150 or so people reporting to you. If you were advising or coaching somebody that […]
