Author Archives

  • Using data to stimulate collaboration

    MM: My wife has a business in which she coaches solo practitioners and owners of small professional and business services. Specifically, she has really mastered the art of how to market yourself as a provider of personal or business services—from real estate brokers to life coaches to massage therapists. Her work makes it clear that […]

  • All about great creative

    MM: That gets to an underlying theme of what it takes to produce great creative. Oftentimes people operate under what I think of as a misconception: creative is some guy off in a corner with a ponytail and a Mac making up something that looks cool and in a flash of insight goes, “Ah! That’ll […]

  • Evangelism: OUTLETS FOR ADVOCACY

    This entry is part 21 of 21 in the series selfassessment

    This entry is part 21 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Emergence of full-service agency

    MM: If I understand you right, James, many of these changes that you’ve described show that Newsday, in particular, and perhaps publishers in general, will become full-service marketing and creative agencies. JK: Yes. I have found that to a significant and increasing degree. MM: And that technology allows the agency function to exist as a […]

  • Evangelism: COMMUNICATIONS AND INTERACTIONS

    This entry is part 20 of 21 in the series selfassessment

    This entry is part 20 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Consultant's summary of workflow

    MM: Vince, as the lead consultant on the project, would you give a quick survey of how this works? VDP: First the graphic artist ingests the newly created ad into Cumulus. When they are ready to have the ad reviewed, they simply select the Publish to PDF option from a custom Moksa-created menu. This triggers […]

  • Evangelism: BIG STORY

    This entry is part 19 of 21 in the series selfassessment

    This entry is part 19 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, a few users have emerged as “very satisfied, arm-waving, walking-talking, brand-fan who advocates” of a particular product or services, and will (if asked) support, train, and inspire other customers to follow in his or her footsteps. Before these […]

  • Newspaper industry transformations

    MM: You talked about how publishing in general and newspapers in particular continue to undergo significant structural changes to their business models and sources of revenue. Could you expand upon some of those changes and how digital technology continues to provide a platform for innovating and driving some of those changes or addressing some of […]

  • Enhancement-Optimization: SUPPORT SERVICES

    This entry is part 18 of 21 in the series selfassessment

    This entry is part 18 of 21 in the series selfassessmentIn this stage of the Solution Lifecycle, most customers have a successfully deployed, stable DAM system. Before they can move, they must “work through” several essential questions: Support services needed What types of support services do many customers need to expand the breadth or depth […]

  • Ad operations

    MM: Could you describe a little more of what goes on in terms of ad operations—both in terms of the clients and the advertisers that you serve and the kinds of ads that your operations produce? JK: We serve any and all advertisers. If we have a small business on Long Island and they need […]